Africa Super App Ayoba Passes 30m Monthly Active Users Milestone
Africa Super App Ayoba Passes 30m Monthly Active Users Milestone. African super app ayoba has reached a new milestone – surpassing 30 million monthly active users. This remarkable achievement is a testament to the app’s growing popularity, particularly in focus territories such as Nigeria, Ghana and Côte d’Ivoire. Moreover, ayoba has successfully broadened its user base into new markets, such as Kenya and Tanzania, contributing to its rapid growth since passing the 25M MAU mark in May 2023.
“ayoba’s growth reflects our commitment to delivering valuable, user-focused services. This achievement is a significant step in our ongoing journey to deepen connectivity and digital inclusion across Africa and signifies the trust and reliance users have placed in ayoba as a platform that enriches their daily lives. It also serves as a catalyst for further innovation as we continue to enhance the app’s features to meet the diverse needs of our growing user base,” says Jens Schulte-Bockum, MTN Group Chief Operating Officer.
In May 2023, ayoba hosted a high-profile continent-wide Gaming Hackathon to foster innovation and creativity in game development tailored for an African audience. The event attracted hundreds of participants, and the top 3 teams have been selected. Their games are soon to be featured on the app, adding to ayoba’s expanding gaming portfolio. Born from a partnership with MTN, ayoba is available on all networks.
“Our plan for the year is rolling out strongly, “explains CEO Burak Akinci. “We’re incredibly grateful for the trust and engagement from our growing community of users. Our strategic execution this year has been laser-focused on what matters most to them. The positive market response validates our approach to offer user-centric features and localised content. As we look ahead, our immediate focus is on an enhanced gaming experience set to pilot in South Africa. This is part of our broader vision to make ayoba an integral part of daily life across the continent.”
