How Hair Care Start-Up Nilotiqa Aims To Manufacture Hair Products That Cater Specifically To Black Women
How Hair Care Start-Up Nilotiqa Aims To Manufacture Hair Products That Cater Specifically To Black Women. Nilotiqa Hair Care offers a solution to allow black women to retain moisture that is necessary for healthy hair maintenance and healthy hair growth. Whether their hair is in protective styling, an au natural fro, or whether they are transitioning, the company’s goal is to help them keep their hair as healthy as possible.
It is not the money that inspires South African Thokozile Mangwiro, founder of Nilotiqa Haircare for black women but rather the discovery of her own formulation of organic hair treatment that speaks to every black woman who has stood in the face of adversarial marketing that wants to straighten, smooth, dye and reshape a black women’s hair, as if her natural crowning beauty is something to be avoided and changed.
With Krugersdorp roots and a family drive for an education, ‘Thoko’ duly completed university and followed a career in programming and business intelligence, but, frustrated by the hair care products on the retail shelves being marketed to black women, Thoko felt compelled to seek out her own organic solutions for maintaining her naturally managed, long Afro hair. Nilotiqa was researched and formulated in 2014; and launched in 2016 as a natural and organic hair care product solution to dry, brittle hair.
Nilotiqa is inspired and birthed from exquisite shea butter, made from nuts of the vitellaria nilotica tree. A beautiful tree, indigenous to the upper Nile region of Central Africa. Only the finest & luxurious rich, qualitative ingredients have been chosen from South Africa & Africa to be included in our products. Created by a Black Woman for Black Women to nurture, protect and care for their kinks and coils. A proudly South African brand where rich, nourishing and moisturizing ingredients are sourced from South Africa and Africa.
