Machine_ Helps Sanlam Rewards Secure Commendation At 2023 SA Loyalty Awards
Machine_ Helps Sanlam Rewards Secure Commendation At 2023 SA Loyalty Awards. The 2023 South African Loyalty Awards took place on 14 September, awarding SA’s top loyalty rewards programmes and initiatives. Up against well-established players such as FNB’s eBucks and Clicks ClubCard, it is a significant achievement that Sanlam Rewards was commended by judges.
Sanlam Rewards was recognised in the ‘Best long-term loyalty programme of the year’ category, where judges were particularly impressed by the meaningful monetary contribution the programme makes to its clients, as well as its focus on investing in client relationships. “Their steadfast commitment to fostering enduring relationships through a meticulously crafted loyalty initiative is truly commendable,” says Papi Rapolai, SA Loyalty Awards Judge. “By focusing on sustained value creation and unwavering customer engagement, Sanlam has raised the bar for long-term loyalty strategies.”
Underpinning Sanlam Rewards’ “unwavering customer engagement” is a decade-long partnership with Machine_, harnessing the power of content marketing and personalised CRM to drive long-term client relationships. “With over 10 years as the content marketing, CRM and digital marketing agency partner of Sanlam Rewards, we couldn’t be prouder to see our client succeed at such a prestigious awards show, against some of the biggest loyalty programmes in South Africa,” says Sarah Browning-de Villiers, Machine_’s chief content officer.
“The dedication and commitment of the Sanlam Rewards team to continually add value to their clients in meaningful ways, in spite of and, indeed, because of, the challenging economic times is commendable. We are especially proud of how creative thinking, smart CRM and content marketing with Machine_ have supported Sanlam Rewards in building long-term loyalty with clients,” adds Sarah.
Francois Uys, Sanlam Rewards’ head: digital, sales and marketing says, “Every engagement we have with clients is intentional and strategic, and we are proud to partner with Machine_ in crafting and continually optimising this communications and marketing experience to be one of the best in the market, as this SA Loyalty Awards Commendation affirms. This Commendation speaks to our commitment to taking loyalty and relationship-building with our clients seriously, but it also reflects our deeper purpose at Sanlam: to help our clients build long-term financial confidence in a way that is meaningful. To put it into context, we have rewarded clients with Wealth Bonus, which accrued to over R5.9bn of real money. We’re not talking about smoothies or discounted gym membership only – we’re talking about boosting our loyal clients’ investments, retirements, risk insurance or savings policies by hundreds of thousands or – in some cases – millions of rand – over the long term. It is this unwavering commitment to using a loyalty and rewards programme like Wealth Bonus to do something genuinely meaningful to our client’s financial confidence that sets us apart from other loyalty programmes.”
