SwimKam Announced As Key Sponsor Of The Princess Charlene Of Monaco Foundation Water Bike Event
SwimKam Announced As Key Sponsor Of The Princess Charlene Of Monaco Foundation Water Bike Event. SwimKam, the ground-breaking first comprehensive anti-drowning solution on the market, is proud to announce its support of the prestigious Princess Charlene of Monaco Foundation Water Bike event. The event aims to raise funds to further the Foundation’s local initiatives to promote water safety education and drowning prevention.
Since its creation in December 2012, the Princess Charlene of Monaco Foundation has focused on projects aimed at raising awareness of drowning prevention and teaching lifesaving to children and adults in all types of aquatic environments. To offer activities adapted to each environment, the Foundation relies on a network of local associations and national rescue societies. As a result, this year’s primary recipient the proceeds of the event is Lifesaving South Africa (LSA).
“Drowning is a major public health concern. According to the World Health Organisation, death or disability from drowning is the third biggest natural killer in the world. Drowning caused 2.5 million deaths over the last decade and is one of the main causes of death among children in many countries. In South Africa, drowning is the second leading cause of accidental death, according to the South African Medical Journal, with approximately 600 children and 200 adults drowning every year,” says SwimKam CEO Colleen Glaeser.
“SwimKam was founded with the belief that these shocking numbers can – and should – be drastically reduced, and we are proud to be able to partner with the Princess Charlene of Monaco Foundation to help raise funds to protect children from avoidable injuries and to prevent drowning. We believe this is the first of many initiatives where SwimKam and the Foundation will be able to collaborate to raise public awareness of water hazards, and ultimately, to save lives.”
She adds that the two organisations share a passion for nurturing a culture of water safety, each promoting the triptych of prevention – identify, alert, and intervene – in order to prevent drowning incidents. “LSA, as the authoritative body for lifeguarding and the promotion of lifesaving sport in South Africa, is a natural fit, and we are extremely pleased to be able to help this vital body extend its reach.”
Glaeser adds that every possible precaution to stop deaths or disabilities by drowning must be taken, and having only one layer of protection is simply not enough. If it were, then there wouldn’t be drownings. “With spring around the corner, children are going to be getting excited about playing in the water. Unfortunately, we have seen that the traditional measures of keeping them safe around swimming pools are not good enough. That’s why a multi-layered approach to early detection, warning and prevention must be taken.”
