Effie South Africa And Ipsos Partner To Present 2023 Effie Trends Report
Effie South Africa And Ipsos Partner To Present 2023 Effie Trends Report. Effie Awards South Africa proudly announces its partnership with Ipsos, a global leader in research and creative effectiveness, to launch the inaugural Effie South Africa Trends Research Report. This collaboration represents a significant milestone in the South African marketing and advertising sector, providing invaluable insights for entrants, marketers, and advertising agencies.
The Effie South Africa Trends Research Report, now available for download on the Effie Awards South Africa website, offers an in-depth analysis of marketing excellence and its impact on brands and businesses. Ipsos, which boasts a hallmark agreement with Effie Worldwide, has previously produced similar reports for Effie UK and Effie USA, making this report part of a global initiative.
Mathe Okaba, ACA chief executive officer for Effie South Africa, expressed the significance of this partnership, saying, “In the dynamic world of marketing, where strategies evolve, and consumer behaviours transform, one constant remains – the pursuit of effectiveness. This report aims to be a source of knowledge and inspiration, serving as a guide for marketers, strategists, and decision-makers to navigate the ever-evolving landscape of marketing effectiveness.”
Shaun Dix, global leader creative excellence at Ipsos, further emphasised the importance of this collaboration, stating, “Ipsos’ hallmark agreement with Effie Worldwide reflects our shared vision: that effective advertising and marketing require insights, passion, rigour, analysis, and creativity, all with a clear focus on effectiveness.”
As Effie Awards South Africa and Ipsos continue their collaboration on these annual reports, the insights provided offer a window into the world of marketing excellence. Entrants, marketers, and advertising agencies are encouraged to download the full report from the Effie Awards South Africa website to gain valuable knowledge about achieving marketing success in a rapidly evolving landscape.
