Pariplay Set For Rapid South African Expansion Following Bet Network Deal
Pariplay Set For Rapid South African Expansion Following Bet Network Deal. NeoGames S.A subsidiary Pariplay® has partnered with Bet Network as it prepares for a significant period of growth in the regulated South African market.
The agreement will see the Aggregator utilise Bet Network’s local knowledge and National Manufacturing License to provide certified games across the market, including proprietary Wizard Games content, as well as Ignite® and third-party titles.
Initially, certified products will be approved via the Western Cape Gambling and Racing Board, with a view to expanding further across South Africa in the near future.It has become the latest commercial expansion by the provider, which has had a strong focus on newly regulated markets such as North America and Latin America in recent months.
Andrew Maclean, VP of Sales at Pariplay®, said: “South Africa is a market with enormous potential, and we’re delighted to partner with Bet Network to ensure we can maximise our reach in the country through their local insight and knowledge. Our array of content performs well globally, and we’re confident we can bring plenty of fantastic gaming opportunities to South African players.”
Iain Gutteridge, Managing Director of Bet Network, said: “Pariplay® brings an unmatched level of aggregated and in-house content that is beloved by players the world over, and we’re confident that by bringing it across South Africa we can quickly establish it as a must-have portfolio for operators. By working closely together, we’ll be able to greatly expand its reach in South Africa, and we’re very excited by the potential of this partnership.”
Pariplay, part of Neogames group, is a leading aggregator and content provider, founded in 2010. The supplier offers innovative products such as the Fusion aggregation platform and the Ignite studio development programme. Pariplay’s Fusion aggregation platform features thousands of titles from the industry’s leading games developers and a suite of back-office conversion and retention tools that enhance player value.
