Provantage Launches Provantage Sport
Provantage Launches Provantage Sport. Provantage, a leader in integrated marketing solutions, has launched Provantage Sport, significantly expanding its reach into the expansive South African sports sponsorship and media arena, which is estimated to generate around R 40-45 billion in annual revenue through activations, sponsorship, media rights, ticketing and hospitality locally.
Heading up Provantage Sport as Managing Director is Xhanti-Lomzi Nesi, a seasoned professional with an impressive track record in sports marketing. Nesi joins Provantage Sport from SuperSport, where he served as the Head of Rugby. As Provantage Sport enters the dynamic realm of sports marketing in South Africa, it is setting out to challenge the dominance of other major players in the industry. With a fresh perspective, Provantage Sport aims to challenge the status quo, drive innovation and introduce several new services to the sector.
Provantage Sport brings a new level of measurement and accountability to sports sponsorships and commercial elements, benefiting both sponsors and rights holders. As a majority black-owned and Level 1 BBBEE company, Provantage Sport reiterates its commitment to transforming sport at all levels which it believes is well overdue. Provantage is fully committed to School Media and School Sport, where substantial inroads have been made, highlighted by the recent successful launch of the SDC Noordvaal Cup schools rugby tournament. Provantage’s School Media division will become a subsidiary of Provantage Sport and is currently rolling out various new and exciting school media and sports properties. Core areas of focus for Provantage Sport will include sport sponsorship sales across all major sporting codes, amplification of sponsorships through multimedia channels (including owned media), perimeter stadium advertising, licensing, social media content generation, and activations.
“Our entry into the sport marketing segment makes a lot of strategic sense. Our unique approach and entrepreneurial nature positions us for growth in a largely untransformed and undisrupted sport marketing sector,” says Jacques du Preez, Provantage CEO. “We will leverage our scale and our relationships with our Media Agency partners and direct clients to develop new and unique sport media and sponsorship opportunities that will add significant value for all stakeholders. We know that consumers have a strong emotional connection and high affinity with sport, making this segment particularly attractive for us.”
“We are extremely excited to be extending our integrated range of media and marketing service offerings and thrilled that Nesi will head up the division. He has a proven track record, and we have no doubt that he will be very successful in leading our new Sport Division and in transforming the industry. Nesi is equally excited at the opportunity that lies ahead: “We believe in the power of South African sport to connect with more South Africans. For all of us, sport is so much more than just entertainment. It is a vehicle that unites us all, as has been evident in the 2023 Rugby World Cup,” he explained.
