Savanna X Wanda Lephoto ‘Dry Goods’ Waterproof Apparel Raises R200 000 For GreenUp
Savanna X Wanda Lephoto ‘Dry Goods’ Waterproof Apparel Raises R200 000 For GreenUp. In March this year, Savanna Premium Cider partnered with local fashion superstar Wanda Lephoto to introduce some dryness to an ever-wetter world, a limited-edition fashion collection of Savanna ‘Dry Goods,’ waterproof apparel for a world underwater, available for sale to persons over the age of 18.
All the profits from the ‘Dry Goods’ premium waterproof apparel range collaboration between Savanna and Wanda Lephoto were donated to GreenUp, a leading organisation focused on the circular economy, environmental education, and community resilience. The donation handover occurred on 29 September at Disoufeng Pub & Restaurant, a Savanna Lighthouse Outlet in Soweto. The GreenUp partners, HEINEKEN Beverages stakeholders, media, and friends of the brand were in attendance.
Wanda Lephoto explores a notion of luxury dress merging African cultures, traditions, identities and approaches with global nuances to form new propositions for representation.Founded on critical research that focuses on cultural fusion, collaboration, spirituality, inclusivity and tailoring, Wanda Lephoto aims to fuse two or more worlds to create a space that is free and allows people to negotiate the boundaries of their own representation and identity through style and culture.Concerned with identities of otherwise under-represented people and groups, the African spirit being of core inspiration for contemporary stories told through Wanda Lephoto.
“I have always maintained that in a time where the world looks at Africa for inspiration, it is always interesting to observe what, where and how Africans move. Often having to reappropriate our own culture against the commercial viability the West has over us, we seldom look past aestheticism to unwrap the true nature of who we are.” said Lephoto.
Savanna is a premium, crisp apple cider with a distinctive dry taste. It is one of the largest cider brands in the world and is available in over 60 countries. Since its launch in 1996, Savanna Premium Cider has won consumers’ hearts.
