Joma Announced As The Official Technical Sponsor Of The Durban International Marathon
Joma Announced As The Official Technical Sponsor Of The Durban International Marathon. Joma is proud to be alongside the Durban International Marathon, technical sponsor of the event. Joma will support the marathon of the South African city by providing the official shoe for the competition. With it, participants will run through the streets next 28th April 2024 during the 42.2 km that are part of the route.
The chosen model for the official footwear of the Durban International Marathon is the R.2000. These are the most complete, versatile, and comfortable shoes that Joma has created to date. The goal is to reach all types of runners providing them with the utmost comfort, including during their recovery.
The colourization on this bespoke R.2000 taps into the fabric and textures of the wonderful city of Durban. A place for exploration, adventure, and serenity. Famous for its amazing beaches and lush vegetation ths company has merged the cool calmness of cyan blue with the fresh vibrancy of lemon and lime. The colours represent its youthful energetic approach to leading a life of balance and play. The design elements depict an army of shields denoting the provinces rich history and heritage. A land of warriors that now stand at the starting line of one of South Africa’s most prestigious international marathons – We Run Durban.
The R.2000 sneakers are prepared to withstand a pace required for long and medium distance competitions. The upper is made of breathable custom nylon with small VTS perforations, improving sweat ventilation. The company added JOMA SPORTECH thermosealed TPU in the lacing area in order to provide firmness, support, and fit to the upper.
As for the midsole, it has been constructed with full dual pulsor technology. They feature fly reactive in the rear part, a super lightweight and flexible foam that offers excellent propulsion. The 10 mm drop favors this responsiveness. Featuring higher density phylon in the front part in order to absorb impacts. Finally, the outsole is made of durability rubber with very good resistance to abrasion on asphalt, extending its wear-and-tear.
