SA Brand MAXHOSA Africa Set To Open New Store In New York

SA Brand MAXHOSA Africa Set To Open New Store In New York. South African fashion designer and founder of MAXHOSA Africa Laduma Ngxolo took to Instagram to announce that the brand will be expanding its footprint to the United States Of America as it is set to open a new store in New York on the 24th of February 2024.

The post read, “@MAXHOSA will have a new home in New York đź—˝ in Feb. 24, on the lower side of the Soho district đź’«. To each and everyone that supported us since day 1, to date, and planning to support us in the future, raise your glasses and celebrate this big moment with us, THANK YOU!!!!”

MAXHOSA AFRICA, a South African knitwear brand founded in 2010 by Laduma Ngxokolo, originating in the desire to explore knitwear design solutions suitable for amakrwala (Xhosa initiates). The vision began by creating a modern Xhosa-inspired knitwear collection suitable for this market. Laduma, having gone through this process, felt compelled to develop premium knitwear in celebration of traditional Xhosa aesthetics. Through accessing and playing with the astonishing power of traditional Xhosa beadwork patterns, symbolism and colours, MAXHOSA AFRICA was born.

MAXHOSA designs showcase the beauty, culture, language and aspiration of the Xhosa people. MAXHOSA AFRICA allowed this tradition to evolve into a contemporary form that resonates with fashion markets worldwide. Today the brand is at the forefront of African luxury, premium and mass heritage fashion & lifestyle.

The store will be located on the lower side of the Soho district. SoHo is a neighborhood in New York, the place consists of designer boutiques, fancy chain stores and high-end art galleries. These make SoHo a top trendy shopping destination, especially for out-of-towners. Known for its elegant cast-iron-facades and cobblestone streets, the neighborhood is also an atmospheric backdrop for fashionable crowds clustering at high-end restaurants and nightlife hotspots. MAXHOSA couldn’t have found a better suiting location for his brand as the area already has a culture of embracing luxury art and fashion brands.

By Thomas Chiothamisi
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