TBWA\South Africa Collective Shines At This Year’s AdFocus Awards
TBWA\South Africa Collective Shines At This Year’s AdFocus Awards. Unique in Africa, TBWA\South Africa has once again proven that they are collective of expert-led, top-drawer agencies are not only specialists in their respective sectors, but they are also at the pinnacle of their game.
TBWA\SA and Grid Worldwide have been pronounced winners at the Financial Mail AdFocus Awards, with TBWA\Hunt Lascaris and Magna Carta shortlisted in key categories. TBWA\SA has once again been awarded the Agency Group of the Year award as well as the Africa Impact award and Grid Worldwide has clinched Medium Advertising Agency of the Year.
TBWA\Hunt Lascaris and Magna Carta were finalists in the Large Agency of the Year and Public Relations Agency of the Year categories, with TBWA\Durban shortlisted with its client Build it in the Partnership of the Year category. As a collective, the TBWA group’s investment in talent, which empowers agency leadership by giving them both autonomy and accountability, has helped the agencies attract, retain, and promote some of the very best talent in the industry. These awards reflect the fruits of their vision, diverse talent, creativity and ultimately, business savvy.
Group CEO Luca Gallarelli says 2023 has been a phenomenal year for TBWA\SA, which is reflected in the AdFocus accolades for the stellar work of the collective’s agencies. “We are immensely proud of the TBWA Group’s work, which is our best in years. We have always endeavoured to be the best integrated agency on the continent. Across Africa, we have retained our long-standing client MTN and are now also entrusted with more of the continent’s biggest and most prestigious clients.”
The Africa Impact Award is testament to the group’s powerful and effective work with MTN – which it helped reposition and relaunch in multiple geographies across the continent – Nissan and new client Absa. In April 2023, the group added ABSA’s Africa business to its client roster. “We are now driving the brand across nine countries north of South Africa, which entrenches TBWA as Africa’s most connected agency network partnering with Africa’s biggest and most prestigious brands,” adds Gallarelli.
