Tradeway Promotions Wins With Jacobs At Inaugural Shop! South Africa Awards
Tradeway Promotions Wins With Jacobs At Inaugural Shop! South Africa Awards. Tradeway Promotions, a leading below-the-line marketing agency, is thrilled to announce its recent win at the Shop! South Africa (Shop! SA) Awards. The agency has been awarded Silver in the Grocery Shopper Marketing – Food category for its exceptional Jacobs Douwe Egberts Jacobs Aroma campaign. This recognition was a part of the inaugural Shopper Marketing Awards, which celebrate the industry’s creativity, innovation, and excellence across retail executions.
The Shop! Awards, known as the ultimate benchmark for success in shopper marketing, honour those who have achieved excellence in this arena. The awards spotlight the multi-faceted journey to purchase, from in-store displays and digital solutions to fully integrated campaigns. Tradeway Promotions was recognised among industry stalwarts at a gala dinner in Johannesburg.
Tradeway’s award-winning Below-the-Line campaign for Jacobs was a masterclass in shopper engagement, incorporating live interactive mechanics and gamified elements to drive shopper conversion. “We executed an integrated approach that included in-store activations and a standout pop-up coffee shop”, explains Keshia Roman, account director at Tradeway and lead on this campaign. “The campaign achieved over 36,000 shopper engagements and distributed over 29,000 samples, leading to a substantial increase in sales . In our fast-paced industry, this campaign is a great example of how a clear vision, great planning and collaboration can deliver amazing results”, Roman added.
Di Wilson, founder and managing director of Shop! SA, praised the winners for their outstanding achievements, stating, “Individually and collectively, they represent the future of shopper marketing in South Africa.” The Shop! SA Awards aim to upskill participants, facilitate networking and collaboration, and recognise excellence in the shopper environment industry.
Tradeway Promotions dedicates this award to its team’s relentless pursuit of excellence and to its clients who entrust the agency with bringing their brands to life. This accolade serves as a testament to Tradeway’s innovative and results-driven approach to shopper marketing.
