TV BRICS Starts Co-operation With Umthala TV
TV BRICS Starts Co-operation With Umthala TV. The international network is expanding its partner network on the African continent. Thus, TV BRICS has been joined by a new partner from South Africa – Umthala TV digital television channel, which broadcasts in all eleven languages of South Africa.
From 1 November, TV BRICS programmes and films will be broadcast on Umthala TV. On Wednesday, the channel will premiere the documentary Gold. The TV BRICS special project tells how the future precious metal is mined, how much effort it takes to produce a single ingot, and why industrialists need a bear repellent.
Further daily cyclical programmes will be broadcast, namely “Checklist”, “Language of Dance”, “Personal Trainer”, “Cultural Code”, TV BRICS documentaries “More Precious than Gold”, “Magadan Silver”, “Dostoevsky Intercontinental”. In addition, the South African audience will get even closer to the cultural peculiarities of other BRICS countries. Media network partner programmes.
Sibusiso Vivian Mlambo, Director of South African channel, highlighted the role of collaboration with TV BRICS in promoting cultural understanding and dialogue among members of the BRICS bloc. “The Memorandum of Understanding between TV BRICS and Umthala TV is a reflection of the information globalisation process. Our information exchange will promote cultural interaction between different communities in BRICS member countries in the fields of arts, economics, education. With guaranteed increased global viewership across BRICS media network, our shared vision, mission, experiences and expertise will continue facilitating global connection through verified information.”
Ksenia Komissarova, Editor-in-Chief of TV BRICS, emphasised that Africa is a strategically important area for the media network. “Africa is now at the centre of everyone’s attention. In July 2023, the Russia-Africa Summit was held in St. Petersburg, and the XV BRICS Summit was held in South Africa this summer, where six countries, including Egypt and Ethiopia, were invited to join the association. Africa is a strategically important area for TV BRICS, our international network is expanding its presence on the continent, cooperating with media companies in South Africa, Mozambique and Zimbabwe on the principle of information exchange. We are pleased to have a new partner in South Africa. I am sure that the memorandum with Umthala TV will allow our viewers to learn more about this country and the continent as a whole. And the Umthala TV audience will have an opportunity to get to know the BRICS+ countries better.”
