Absa And Cars.co.za Join Forces To Deliver South Africa’s Premier Automotive Industry Awards
Absa And Cars.co.za Join Forces To Deliver South Africa’s Premier Automotive Industry Awards. Absa and Cars.co.za have partnered to take South Africa’s most authoritative automotive industry awards, the Cars.co.za Consumer Awards, into the future. The partnership, which will bring with it an entirely new level of engagement between buyers, dealers and original equipment manufacturers (OEMs), is aligned with Absa’s strategic objective of being the bank of choice to the automotive industry and consumers at large.
“We have expanded our focus to partner with a wider spectrum of automotive industry role players,” says Charl Potgieter, managing executive of Absa Vehicle and Asset Finance, “consciously expanding our footprint in response to shifting market trends. By doing this, we aim to bring manufacturers and dealers closer to the consumer – and this partnership provides the perfect platform for that.”
Cars.co.za, an online sales and motoring advisory hub, is widely regarded as South Africa’s premier automotive platform – and the awards programme, established in 2015, is highly influential. Drawing on reviews from car owners, rigorous test drives, and their own in-depth knowledge and experience, a respected panel of 20 judges names the Car of the Year in 13 different categories each year, spanning every budget and lifestyle.
“Cars.co.za is all about helping car buyers make informed purchasing decisions,” says the company’s managing director, Amasi Mwela. “As a car is usually a consumer’s second-largest purchase after a house, our aim is to connect buyers with dealers and to provide the invaluable information they need to make the right decision when buying a car.” The Cars.co.za Consumer Awards is the country’s most comprehensive motoring awards programme and the Absa sponsorship will take it to new heights.
“Partnering with the Cars.co.za Consumer Awards strongly resonates with our objective of endorsing innovative initiatives that bridge the gap between consumers, trusted dealers and manufacturers,” says Potgieter. “This highly respected awards programme is not just about celebrating the automotive industry’s finest, it’s about strengthening the dynamic space in which the industry operates.”
