FRASER Opens Office In Cape Town
FRASER Opens Office In Cape Town. The digital creative agency FRASER is opening an office in Cape Town on February 1, 2024. The Berlin-based agency is continuing its internationalization strategy, having already established an office in Zurich in July 2023 after winning UBS as a client.
FRASER is starting with four employees in Cape Town and plans to quickly expand the team to a total of ten employees. The main areas of expertise at the location in the heart of the city are production of campaign adaptations and formats, performance marketing and social media.
With the new office, the agency intends to adapt its cost structure to current market developments and customer expectations. It is well known that personnel costs at the foot of Table Mountain are significantly lower than in major European cities. FRASER therefore also wants to offer its services to other brands, service providers and agencies from Europe — initial talks have already taken place.
FRASER CEO Benjamin Baumann says: “With the new office in Cape Town, we are significantly increasing the cost efficiency of our services and gaining valuable access to the highly qualified local talent in the creative hub of South Africa. We have already had very good experiences with local freelancers in the past and have now also been able to attract some talent from established agencies in South Africa. In addition, Cape Town has an excellent FinTech scene, from which we as FRASER and thus also our financial clients such as UBS and Commerzbank benefit. The favorable time zone also ensures seamless cooperation with our locations in Europe.”
The company started in Berlin in 2018, founded by Benjamin Baumann, with the clear goal of being the next-gen agency, helping global-edge companies with their transformation of marketing, sales & service by supporting data, strategy, creativity and technology. FRASER unlocks zeitgeist communication for maximum effectiveness and efficiency in today’s fragmented media landscape. The company helps marketers and communicators reach their full potential at every stage of development and across all industries.
