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How Picup Technologies Aims Develop Technology That Reduces Transportation Costs

How Picup Technologies Aims Develop Technology That Reduces Transportation Costs. Picup Technologies was founded in South Africa in 2014 – after the founder had a disaster of an experience with a Black Friday delivery, which sparked the famous light-bulb moment: “Logistics needs better tech!” The vision was to develop technology that would improve efficiencies and reduce transportation costs for shippers and transporters through a single logistics platform connected to a marketplace of verified crowd-sourced drivers across Africa.

Picup shares a mindset of innovation and the right system behaviours to drive it. The company’s technology improves the daily lives of its clients and its Legends. It is the fusion of the company’s company culture and its technology that powers Picup to be the number one logistics platform in Africa. It questions conventional wisdom and challenge the status quo on a daily basis. The company’s passion for innovative technology-driven solutions is what gets it going.

Collaboration is at the core of Picup Technologies. The company thrives in recognising one another’s strengths and for the company, collaboration means: listening, supporting and growing together. “I am, because you are”, the philosophy of Ubuntu runs through each of its staff’s core values. Rooted in Africa, the company believes it is because of each member of the Picup Family, and it places immense value on optimism, inclusion and mutual respect.

Picup Technologies’ why and purpose is to facilitate connection. Connecting businesses with their customers, drivers with income opportunities and consumers with a world of goods and services at their fingertips.

By Thomas Chiothamisi
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