Mercedes–Benz Presents Unmatched Concierge Luxury With The Launch Of V&A Lounge

Mercedes–Benz Presents Unmatched Concierge Luxury With The Launch Of V&A Lounge. Mercedes-Benz South Africa is proud and excited to announce the grand opening of Mercedes–Benz V&A Lounge at the exclusive V&A Waterfront, solidifying a brand commitment to enhance customer experience. With a R4 million fitout investment by Super Group, the Mercedes-Benz V&A Lounge is testimony to the Mercedes-Benz interpretation of Modern Luxury – a lifestyle space aimed at creating an immersive and seamless customer experience. Mercedes-Benz V&A Lounge will provide customers within the Atlantic Seaboard and Cape Town CBD surrounds with convenient and exclusive concierge services, MB Rent services, and Service24.

“The Mercedes-Benz brand is synonymous with luxury and innovation as well as a superior customer experience. The Mercedes-Benz V&A Lounge is a testimony to this and promotes a lifestyle approach targeted and curated exclusively for our esteemed clientele. We are proud to announce that the Mercedes-Benz V&A Lounge is a first of its kind, with a customer-centric concierge lounge offering in South Africa and a culmination of our long-standing strategic partnership with Super Group. This lifestyle space is an extension of our value offering to our customers’ changing needs. With a focus around convenience, its centricity and perfect location at the V&A Waterfront offers a seamless integration of customer services to ensure a luxurious customer experience at every touch point.” said Co-CEO of Mercedes-Benz South Africa and Executive Director for Mercedes-Benz Cars, Mark Raine, commenting at the grand opening of Mercedes-Benz V&A Lounge.

Resonant with the Mercedes-Benz luxury retail brand appearance, Mercedes-Benz V&A Lounge embodies technology, aesthetics, innovation, digitalisation and sustainability – elements that create an immersive Mercedes-Benz Lifestyle experience. Situated in the Silo District at the V&A Waterfront, Mercedes-Benz V&A Lounge occupies 120m² of the new Investec Building. The space is uniquely designed to embrace the values and technologies of the future and features four electric vehicle charging stations. A strategic move to support Mercedes-Benz’s e-Mobility transformation offensive.

“Our 25-year relationship with Mercedes Benz South Africa and expertise of over 30 years in the automotive industry is the foundation to our innovative and market-leading approach to new opportunities. We are excited to announce the opening of Mercedes-Benz V&A Lounge, a concept driven by our desire to provide a comprehensive, innovative, and consumer-centric experience to our customers. With its dynamic and innovative format, Mercedes-Benz V&A Lounge is a true reflection of Mercedes-Benz’s interpretation of elegance and sophistication. The investment emphasises our commitment to growing our Mercedes-Benz customer base and ensuring strong, long-term relationships, customer convenience and service excellence.” said Graeme Watson, Chief Executive Officer of Super Group Dealerships.

By Thomas Chiothamisi
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