South African Shoe Brand Veldskoen Grows Strategic US Investment
South African Shoe Brand Veldskoen Grows Strategic US Investment. Veldskoen Shoes, the renowned South African footwear brand, is thrilled to announce a significant expansion in the United States, marking a strategic move to enhance its presence in the North American market.
This expansion initiative comes after its initial investment from California-based Fun Brands and acclaimed entrepreneurs Ashton Kutcher and Mark Cuban in 2018. It was bought back by the founding families of Veldskoen in late 2023.
Nick Dreyer, co-founder of Veldskoen, expressed his enthusiasm for the plans, stating, “I am excited about Veldskoen Shoes’ journey in the United States. Our commitment to quality, sustainability, and comfort aligns with our values, and I believe we have tremendous potential in this market.” Dreyer continues “We are very happy in our new US headquarters in Atlanta and this expansion will allow us to bring our unique and high-quality footwear to even more customers showing off South-African manufacturing excellence.” Nick concludes, “We are grateful for the support we received from Fun Brands, Ashton Kutcher and Mark Cuban.”
The strategic investment will fuel Veldskoen Shoes’ ambitious growth plans, including partnering with new retail outlets, an enhanced online presence, and increased marketing efforts to reach a broader audience.
Veldskoen Shoes is well-known for its iconic, handmade, and ethically crafted footwear, inspired by the traditional South African “Veldskoen” or “Field Shoe” – a durable and comfortable shoe designed for most terrains. The brand’s commitment to sustainability and social responsibility has resonated with consumers globally. Its famous coloured soles and laces and South African flag label are its instantly recognisable signature features.
The expansion plan includes the opening of new offices in Atlanta, Georgia, increased availability in major retail outlets, strategic pop-ups in major cities, and a strengthened e-commerce platform to make Veldskoen Shoes easily accessible to consumers across the country.
