Investec Announces Sponsorship Of Pro-Golfer Danielle du Toit
Investec Announces Sponsorship Of Pro-Golfer Danielle du Toit. Long-time women’s sport advocate, Investec, has announced the sponsorship of professional golfer, Danielle du Toit. This investment is the latest development in the rapidly expanding sporting category, and aptly coincides with the 2024 International Women’s Day celebration of female achievement.
In what she describes as the most exciting time for women’s sport in history, du Toit says that the crucial success factor behind not only individual sporting success, but the overall elevation of women’s golf, is consistency. “Across the globe and here in South Africa we are seeing the massive growth of women’s golf, creating exciting new opportunities for players, and encouraging more participation than ever before. This has been made possible by steadfast strength and tenacity of female athletes, and the investment and commitment that organisations like Investec have shown to women’s golf over the past decade,” she says.
Peta Dixon, head of sponsorships at Investec, explains the importance of the development of homegrown female talent in the game. “Golf is both a strong passion point for so many South Africans, and a significant driver of socio-economic benefits in the country. Contributing an estimated R49 billion to our economy, or roughly 4% of our GDP, the industry accounts for about 40,000 crucial jobs annually. We have long seen the value of this industry and continue to actively push the agenda of gender equality, belonging, inclusion and diversity through golf. We obviously have some way to go – but we’re proud of the journey we’ve made to date, and we would like to see spectators and other sponsors join us in elevating women’s sport in South Africa.”
Among the many ways that Investec plays a pivotal role in supporting women’s golf in South Africa includes the brand’s long-standing partnership with the Sunshine Ladies Tour, celebrating its 11th anniversary this year, as well as its increased contribution to the SA Women’s Open – celebrating the 31st edition this year. Thanks to the organisation’s commitment, the Sunshine Ladies Tour now offer the biggest prize purse in southern Africa, seeing players competing for €320,000 (approximately R6,5 million) this year, with the winner receiving €51,200 (over R1,05 million).
“We proudly support local talent on a global stage and believe that our investment and continued sponsorship of talented up and coming professionals will go a long way towards affording more female golfers the opportunity to not only play and perform, but to earn well too,” Dixon continues.
