SAMRO Launches The Music Business Masterclass In Partnership With The Academy Of Sound Engineering
SAMRO Launches The Music Business Masterclass In Partnership With The Academy Of Sound Engineering. The Southern African Music Rights Organisation (SAMRO), in partnership with the Academy of Sound Engineering (ASE), announces the launch of the Music Business Masterclass (MBM) on 27 March 2024 and is calling all SAMRO’s Full and Associate Members to apply from Gauteng and the Western Cape Province. This initiative forms part of the organisation’s Corporate Social Investment (CSI) program, and twenty (20) fully funded bursaries are available. The initiative aims to empower participants with essential knowledge and skills that will enable them to thrive in the competitive music industry.
In an industry marked by continual change and unpredictability, it is paramount to provide SAMRO members with a thorough understanding of the music business. Recognising this, SAMRO has identified the Academy of Sound Engineering (ASE) as an invaluable partner. ASE’s programs are renowned for their adaptability to technological advancements and industry trends, ensuring graduates are equipped with cutting-edge tools and knowledge. SAMRO anticipates that the MBM will provide SAMRO members with invaluable insights, empowering them to navigate the ever-evolving music landscape with confidence.
“This initiative and partnership emphasises SAMRO’s steadfast commitment to empowering its members and cultivating a robust and long-lasting music ecosystem in South Africa. By offering resources and educational opportunities focused on the business side of music, SAMRO members will gain a deeper comprehension of the intricacies of the business of music, enabling them to make informed career decisions confidently”, said SAMRO CSI Manager Lesego Maforah.
The MBM is a short course designed to offer an in-depth understanding of the music industry and its key players. The curriculum includes case studies, assignments, and real-world music and entertainment industry examples. The course will explore the music industry’s terms, conventions, royalty streams, contracts, and copyright laws. Throughout this course, members will gain an in-depth understanding of the music industry’s legal and financial aspects, enabling them to make informed decisions and navigate the industry with confidence.
Twenty (20) fully funded bursaries are available, distributed equally among ASE campuses. Ten (10) bursaries are designated for members in Johannesburg, while the remaining ten (10) are reserved for members in Cape Town. To be considered applicants are expected to commit to attending in-person classes for the entirety of the programme. The MBM is an intensive course targeted at SAMRO’s seasoned Full and Associate members looking to advance their technical music business knowledge.
By Thomas Chiothamisi
