Zitcha Announces Its Partnership With Leroy Merlin
Zitcha Announces Its Partnership With Leroy Merlin. Zitcha is thrilled to announce its partnership with the world’s third-largest home improvement and gardening retailer, Leroy Merlin, to launch a cutting-edge retail media network across its South African stores.
Leroy Merlin has chosen Zitcha to manage its digital retail media ecosystem, utilising the Zitcha platform to drive additional revenue and enhance customer experiences through personalisation. As Zitcha’s first retail partner in South Africa, Leroy Merlin joins its growing list of global collaborators embracing the full suite of capabilities offered by the #Zitcha omnichannel platform.
Zitcha’s CRO, Nick Hinsley, expressed; “We are thrilled to partner with Leroy Merlin to launch their retail media network in South Africa, driving incremental revenue and offering brand advertisers a unique opportunity for on-site, off-site, and in-store engagement.”
Leroy Merlin is a major player in the global DIY market. The company helps people around the world with all their home improvement projects, from renovations and extensions, to decoration and repairs. It offers a wide range of DIY solutions that cover plumbing, lighting, heating, electricity, sanitation, security, cooking, gardening and much more.
Adapting to local markets and promoting partnerships are key drivers for Leroy Merlin. The company believes that it’s only by building long-lasting relationships that it can create value for everyone such as its customers, co-workers, suppliers, local markets and stakeholders.
Zitcha is the all-channel retail and commerce media technology platform. The company’s differentiator is a retailer-first approach, creating walled gardens that drive amazing enterprise value. It also delivers advanced campaign reporting to suppliers.
