How Hino Pomona Became The First 100% Black-Owned Dealership
How Hino Pomona Became The First 100% Black-Owned Dealership. Hino Pomona is not only the first 100% Black-owned Hino dealership in South Africa, but also the first that is 65% women-owned. This important announcement follows Isipho Capital acquiring all the assets of the Hino Pomona dealership, located at 61 Maple Road, Pomona, Kempton Park, from the Motus Group.
“We, at Isipho Capital, are truly honoured and excited that we are now members of the Hino family and look forward to positioning our dealership as one of the star performers in Hino South Africa’s countrywide network of 67 dealerships, says Mrs Fortunate Mdanda, a Director of Isipho Capital – Hino.
“We are absolutely delighted that this transformation deal has now been concluded because Hino Pomona is an important member of our network, being located in the hub of fastest growing logistics hub in Gauteng, along the R21, in close proximity to the OR Tambo International Airport, as well as being within the Ekurhuleni manufacturing hub,” commented Anton Falck, Vice President of Hino South Africa.
Hino, one of Japan’s leading truck manufacturers, has a long and successful history in South Africa, with the first Hino truck having arrived in South Africa in 1972, so the brand has been in the country for more than 50 years. Prior to that Toyota South Africa, which imported the first Hino, had been involved in the local truck market since 1965, first with the Dyna light truck and two years later with the Toyota DA 7-tonner.
Hino South Africa benefits from Hino Japan’s international Total Support strategy, which is built on strong relationships being formed between Hino Motors Japan, Hino South Africa, its head office staff, dealers, and customers. “With this proven back up, both locally and globally, as well as ranges of modern trucks built for a country like ours, we are confident we will exceed our own expectations for Hino Pomona. We know the current market is tough and highly competitive but are confident the team we have put together will be up for the challenge,” concluded Ms Mdanda.
