Busbud Announces The Acquisition Of SA StartUp, Ratality
Busbud Announces The Acquisition Of SA StartUp, Ratality. Busbud, a global ground travel booking platform has announced the acquisition of Ratality, a South Africa-based award-winning provider of revenue management optimization software for ground travel operators.
By integrating Ratality’s unique expertise, Busbud’s Business Suite will be enhanced with game-changing features such as advanced demand forecasting, dynamic pricing, fleet and driver management, as well as solutions for the charter and rentals industry. Joining forces with Ratality enables Busbud to broaden its value proposition to become a complete solution provider for operators worldwide. The acquisition builds upon an existing partnership between the companies and extends Busbud’s reach in Africa.
Busbud Business Suite offers B2B business services to ground travel operators to help manage their operations more efficiently and expand their sales to the online market. The suite is used by over 350 partners worldwide and has powered hundreds of millions of tickets worldwide to date.
The platform supports a multitude of payment and language options and has been configured in 16 countries, acting as a trusted partner for many operators including 4 of the top 5 in South Africa. The platform is flexible enough to support larger and smaller operators alike. Operators can also opt-in to distribute inventory to worldwide marketplaces in the Busbud Group’s network, such as Busbud (global), Buson (Brazil), Recorrido (Chile), as well as other third-party marketplaces worldwide, that attract hundreds of millions of visitors annually.
“Uniting with Busbud expands the reach of our platform to bus operators around the world,” said Arend de Waal, CEO & Co-founder of Ratality. “Our innovative revenue management solutions generate immediate ROI for our partners and have already been proven in other travel sectors like airlines. Overall, this combination unlocks untapped potential for bus operators, maximizing revenue and operational efficiency.”
“This is a very special partnership that will add a key missing piece to our growing B2B offering,” said LP Maurice, CEO & Co-founder of Busbud. “We’ve heard first-hand from ground travel operators the tangible results they’ve achieved by using Ratality to generate more revenue for their businesses. We were extremely impressed by the technology and capabilities of their platform. It just really made sense to bring Ratality’s team of revenue management experts on board and integrate these features further into our core B2B platform. We wanted these capabilities to be in the hands of all of our operator partners worldwide. We have been partnered with ground travel operators for more than a decade and thrive on their success. We are excited to keep innovating together with Ratality for years to come for the benefit of our operator partners”.
