MAC Charter Council Announces Marketing, Advertising And Communications Charter Fund
MAC Charter Council Announces Marketing, Advertising And Communications Charter Fund. The Marketing, Advertising and Communications (MAC) Sector Council and eQvest Limited hosted a media briefing at The Syrene Hotel in Sandton, Johannesburg to outline the Advertising, and Communications Charter (MACC) Fund which will be launched at a later stage.
This ground-breaking initiative is poised to revolutionize the landscape of the media, advertising, and communications industry, fostering diversity, equity, and innovation. Members of the MAC Council alongside distinguished executives from eQvest Limited outlined the fund’s significance in driving social impact and its alignment with Broad-Based Black Economic Empowerment (B-BBEE) standards within the MAC Sector.
The MACC Fund represents a significant step forward in catalysing growth and transformation within the media, advertising, and communications industry. By fostering diversity and inclusivity, the fund seeks to create a more equitable playing field, empowering underrepresented voices and promoting innovation. “This partnership between the MAC Sector Council and eQvest Limited marks a significant milestone in our collective efforts to drive positive change within the industry. The MACC Fund represents a powerful tool for advancing diversity, equity, and inclusion, and we are excited to see the impact it will have on the sector”, remarked Angelo Tandy, Chairperson of the MAC Sector Council.
At the heart of the MACC Fund is a commitment to social impact and economic empowerment. Through strategic investments and initiatives, the fund aims to support marginalized communities, promote entrepreneurship, and drive sustainable development. “We are thrilled to partner with the MAC Sector Council in launching the MACC Fund, this initiative underscores our shared commitment to driving positive change and fostering innovation within the media, advertising, and communications industry. Together, we will work towards a more inclusive and equitable future”, said Nathaniel Bricknell, CEO of eQvest.
