Apple Becomes The World’s First Trillion Dollar Brand
Apple Becomes The World’s First Trillion Dollar Brand. Apple marks an historic milestone, becoming the world’s first trillion-dollar brand, according to the newly released Kantar BrandZ Most Valuable Global Brands Report 2024. Holding the No.1 position for the third consecutive year, Apple is joined at the top of the ranking by Google, Microsoft,and Amazon reflecting technology’s enduring place in everyday life.
McDonald’s also retains its position in the top five, with its success bolstered by its continued innovation, including its use of artificial intelligence (AI) for scenarios such as dynamic menu boards and order prediction, demonstrating how non-tech brands are also exploring AI to unlock growth. Illustrating the nascent power of AI in everyday life, NVIDIA leaps 18 places to the No.6 position in the 2024 ranking with a brand value increase of 178%. Facebook rejoins the Top 10 after a one-year absence, while Oracle joins the Top 10 for the first time.
Martin Guerrieria, head of Kantar BrandZ, explains, “With its $1tn brand valuation, Apple has proven resilient in the face of testing market conditions, justifying premium prices and proving that meaningful, different and salient brands are best placed to weather global economic disruption. Our 2024 global report reveals that strong brands continue to thrive despite global economic uncertainty.”
“This year, brands investing in AI are seeing remarkable gains by reaping the benefits of enhanced customer experience. But effective marketing takes many forms, whether via great content, new innovations, effective media strategy, savvy pricing and more. Crucially, investment in effective marketing helps to improve consumer predisposition and drive brand value growth, contributing significant dollar value to support sustained business success.” Guerrieria continued.
