How Mpho Mohaswa Seeks To Empower Communities Through Her Ghemere Brand
How Mpho Mohaswa Seeks To Empower Communities Through Her Ghemere Brand. Made in South Africa, Ghemere non-alcoholic ginger beer uses a tried and tested, traditional recipe to capture the taste of celebration and the taste of home. Sold as a concentrate or a ready-to-drink, Ghemere transcends the ordinary beverage, celebrating the rich tapestry of South African culture and community with each sip. This soulful drink sparks conversations and offers a unique twist on tradition, blending the essence of the past with contemporary flair, inviting people on a journey through time and taste.
In 2018, Mpho Mohaswa embarked on a journey that would not only redefine her life but also leave its mark on the world of agro-processing. Born and raised in Burgersfort, a small town in Limpopo, Mpho’s story is about passion, perseverance, and the pursuit of a truly South African taste.
The journey began in a humble garage, where Mpho, armed with her background in chemical engineering, started her solo venture. In a bucket, she meticulously mixed what would soon become renowned as the best-tasting non-alcoholic ginger beer beverage, Ghemere. From these modest beginnings, Mpho has become an inspirational entrepreneur at the helm of a thriving business that employs 15 young people from local communities.
What sets Mpho apart is not just Ghemere, but her commitment to community empowerment. With 50 resellers who purchase her product at a discount and sell it for profit, she has created a sustainable cycle of economic upliftment. Her impact goes beyond the factory floor, reaching into the hearts of local communities, where she encourages and supports women to start their own businesses. By selling Ghemere, these women learn entrepreneurial skills to become architects of their destinies.
The Ghemere brand celebrates its roots, a testament to the rich tapestry of South African culture and diversity. Rooted in community impact, Ghemere aims to take customers on a sensory voyage, unlocking memories of childhood innocence and the camaraderie that binds them together. This is not just another beverage; it’s heritage in a bottle crafted to stir the soul.
The brand is rooted in taste, redefining the beverage industry by bringing a truly South African taste that South Africans resonate with. It is also rooted in communities, positively empowering the youth in the local community through employment.
