This Is How BlueAvo Plans On Supplying Creatives With Opportunities
This Is How BlueAvo Plans On Supplying Creatives With Opportunities. BlueAvo is a digital platform which connects brands with freelance creatives across the African continent for their creative and marketing needs, and functions as a digital workspace. BlueAvo was founded in 2019 by Indira Tsengiwe and Isaac Tshiteta as a response to the need to innovate the media industry on the African continent. Together, they spent the first year of operation working offline to test the business model. They then found a need for brands, agencies and start-ups to be able to create localised content at scale across the African continent – this, combined with the opportunity to provide equal and open access to briefs for creatives, fuelled their passion.
According to Biz Community, one important objective of BlueAvo is to address the concern of creative “exploitation” on the continent. BlueAvo ensures same-day payment of the creative on each successful delivery to the client, in the brief currency – it also manages the legal contracts to allow for IP transfer/protection for the creative and client.
“Our mission is what drives us to create opportunities for our network across the continent. We create groundbreaking software tools that change the way people create content: be it for brands, entrepreneurs and agencies. We connect content seekers to creators by making collaboration simple, across borders. We are BlueAvo: Africa’s Creative Marketplace.” the company stated on its website.
The company’s team of creatives, engineers and entrepreneurs have a wealth of experience in the media and technology sector. It is passionate about technology, and excited about the power of media and content as a tool of enterprise on the African continent.
Indira Tsengiwe told Biz Community that, “As a young, female of colour being in the media industry for over eight years – it became apparent that opportunities kept going to the same people, over and over again. In South Africa there was a huge issue of legacy where little transformation was seen – and the constant notion of lack of knowledge of/access to premium creatives was presented as the cause.”
“After additional research, Isaac and I discovered that this was not a singular story – that African talent was off the bat considered to be subpar. So we decided to do something about it – and provide brands, agencies and start-ups access to a vetted and diverse supply chain of creatives – from South Africa to Egypt – for equal opportunity and access to creative briefs.”
