Cell C Implements A Franchise Model To Drive SMME Development

Cell C Implements A Franchise Model To Drive SMME Development. Cell C will be implementing a store franchise model in line with the strategy to leverage partnerships and collaboration to boost revenue and drive growth.

The decision follows a review of the company’s service model and a benchmark exercise on the current forty-seven (47) stores that are company owned. The franchise model has proven to be successful, with franchising stores performing 14% better.

The plan is to franchise the forty-four (44) company owned stores and retain three (3) stores, namely Mall of Africa, Gateway and Canal Walk.

Cell C will also implement enterprise and SMME development with staff to be given the opportunity to purchase stores as franchisees, with a rigorous and fair selection process focused on branch staff. The process is expected to take a minimum of three (3) months, with more details to be communicated in due course.

Jobs will be retained, Staff contracts will be transferred to franchisees with the same employment terms and conditions, with Cell C’s involvement in ensuring a seamless transfer.

This move will allow the company to create a more focused approach to its strategic imperatives while retaining control of its brand, and will continue to invest in the store branch expansion to extend its footprint coverage which contributes to job creation and driving entrepreneurship.