Guerilla Accelerates Ahead With Castrol Africa
Guerilla Accelerates Ahead With Castrol Africa. Guerilla, the ‘anti-traditional’ creative agency known for disrupting the status quo, has just pulled off a major win: Castrol Africa has entrusted the multi-awarded, creative-tech agency with the task of steering their brand, B2B, and B2C communications across the African continent.
In a pitch that included industry heavyweights, Guerilla had the opportunity to showcase their abilities and came out on top, edging out industry big hitters. Guerilla Africa is now at the helm of all through-the-line (TTL) and below-the-line (BTL) activities for Castrol Africa, spanning South Africa, the SADC region, and East and West Africa.
Guerilla’s ability to marry cutting-edge technology with killer creative solutions gave us the confidence that they can help us navigate the diverse and dynamic markets across Africa. We’re excited about the journey ahead,” said Jennifer Heyes, Marketing Director, Castrol Africa.
Cam Naidoo, Founder of Guerilla, shared: “At Guerilla, we’ve always embraced the unconventional, pushing boundaries and challenging the norm. Securing this account reaffirms that our bold approach and relentless drive to innovate are paying off. We’re thrilled to dive into this new chapter and continue showcasing the impact Guerilla can make across the continent.”
“Castrol is a heritage brand in Africa, and it gives us great pleasure to welcome them into our stable. Our knowledge across the continent is key to this journey ahead. We understand the objectives of the Castrol Africa team and look forward to working with them over the next few years,” says Leasha Naidoo, Managing Director, Guerilla.
With this exciting new challenge, Guerilla is eager to bring the same innovative spirit and strategic excellence that has powered its work with clients like Toyota Africa, Multichoice Africa, Showmax, Anglo American, British American Tobacco and many others. The road ahead promises thrilling challenges and opportunities, and they’re ready to continue making waves across the continent.
