Cultivating Success: Tebogo Ditsebe’s Journey with Botebo Wines
Cultivating Success: Tebogo Ditsebe’s Journey with Botebo Wines. In the heart of South Africa’s Free State province, Tebogo Ditsebe has transformed a once-neglected vineyard into a thriving wine enterprise. As the founder of Botebo Wines, Ditsebe’s journey from aspiring rose farmer to award-winning vintner offers valuable insights for entrepreneurs navigating the challenges of agribusiness.
From Consultancy to Viticulture
Ditsebe’s entrepreneurial spirit was evident early in her career, having established a consultancy training firm in Kimberley. However, when the opportunity arose to purchase a 48-hectare farm in Jacobsdal, she embraced the chance to pivot into agriculture. Recognizing the farm’s potential, she sought financial assistance from the Department of Rural Development and Land Reform, securing a 10-year lease under the Proactive Land Acquisition Strategy (PLAS) in 2013.
Establishing Botebo Wines
The farm, named Botebo, meaning “depth” in Sesotho, reflects both the rich soil of the region and Ditsebe’s commitment to quality. After revitalizing the vineyard, she launched Botebo Wines in 2015, offering a range of varietals including rosé, sparkling, cabernet sauvignon, merlot, and chenin blanc.
Strategic Growth and Recognition
Ditsebe’s dedication to excellence quickly garnered attention. In 2018, she was awarded R450,000 worth of equipment through the Free State Department of Economic, Small Business Development, Tourism and Environmental Affairs’ Agro-Processing Funding Programme. Additionally, the national Department of Agriculture, Land Reform and Rural Development provided R3 million to expand her vineyard by five hectares for raisin production.
Embracing Sustainable Practices
Botebo Wines emphasizes environmental stewardship, utilizing drip irrigation systems sourced from the Van der Kloof Dam to minimize water usage. The farm’s commitment to sustainable farming practices ensures the production of high-quality grapes while preserving the local ecosystem.
Community Engagement and Employment
Beyond viticulture, Ditsebe is dedicated to community development. Botebo Wines employs three permanent staff members and up to 50 seasonal workers during peak periods. The farm also invests in employee training and skills development, fostering local economic growth.
Lessons for Aspiring Entrepreneurs
1. Seize Opportunities: Ditsebe’s transition from consultancy to farming underscores the importance of adaptability and recognizing potential in unexpected ventures.
2. Invest in Knowledge: Her commitment to learning the intricacies of winemaking highlights the value of industry-specific education.
3. Prioritize Sustainability: Implementing environmentally friendly practices can enhance product quality and brand reputation.
4. Engage with the Community: Fostering local employment and development can strengthen business foundations and community ties.
5. Seek Support: Utilizing government programs and funding opportunities can provide essential resources for business expansion.
Looking Ahead
Ditsebe envisions transforming Botebo Wines into a premier agritourism destination, offering visitors a unique experience in the Free State’s wine industry. Her journey exemplifies how passion, resilience, and strategic planning can cultivate success in the competitive world of winemaking.
