How Avari Cars Became a Trusted Name in Premium Used Vehicles
How Avari Cars Became a Trusted Name in Premium Used Vehicles. In 2020, amidst the challenges of a global pandemic, Thembinkosi Pantsi co-founded Avari Cars, a 100% black-owned premium pre-owned vehicle dealership based in Menlyn, Pretoria. With over 28 years of combined industry experience, Pantsi and his team aimed to revolutionize the car buying experience in South Africa.
Humble Beginnings and a Vision for Change
Pantsi’s journey is one of resilience and determination. Born in Makhanda, he faced financial hardships that led him to drop out of a mechanical engineering program. Starting as a cleaner in a restaurant, he worked his way up through various roles, before transitioning into the insurance industry. His tenure at Liberty Life in George provided him with valuable business insights, fueling his ambition to enter the automotive sector.
Establishing Avari Cars
After years of perseverance and saving, Pantsi realized his dream by establishing Avari Cars. The dealership focuses on providing a professional buying and selling experience of pre-owned premium cars, encompassing vehicle sales, financial services, and after-sales servicing. Avari Cars distinguishes itself through a customer-centric approach, aiming to create positive experiences at every touchpoint.
Strategic Marketing and Technological Integration
Avari Cars leverages technology to enhance the customer experience. By modernizing the sales process through both face-to-face and electronic means, customers can interact seamlessly with the services offered. This innovative approach positions Avari Cars as a forward-thinking player in the automotive industry.
Building Credibility and Industry Recognition
Under Pantsi’s leadership, Avari Cars achieved significant milestones, including accreditation from the National Automobile Dealers Association (NADA) and the Retail Motor Industry Organisation (RMI). These affiliations underscore the company’s commitment to integrity and professionalism within the industry.
Lessons for Aspiring Entrepreneurs
- Resilience Pays Off: Pantsi’s journey from humble beginnings to industry leader exemplifies the power of perseverance.
- Customer-Centric Approach: Prioritizing customer experience can set a business apart in competitive markets.
- Embrace Technology: Integrating modern technology into business operations can enhance efficiency and customer satisfaction.
- Seek Industry Accreditation: Aligning with reputable industry bodies can bolster credibility and trust.
- Continuous Learning: Diverse experiences across industries can provide valuable insights and skills applicable to entrepreneurship.
Looking Ahead
Avari Cars continues to expand its footprint, with a vision to transform the automotive industry in South Africa through professionalism and a premium customer experience. Pantsi’s story serves as an inspiration, demonstrating that with determination and strategic planning, it’s possible to overcome adversity and achieve entrepreneurial success.
