Zenzelayo: Crafting Opportunity from Wood and Steel
Zenzelayo: Crafting Opportunity from Wood and Steel. In the heart of KwaMhlanga, Mpumalanga, a young entrepreneur named Ntokozo Mtsweni transformed his passion for handwork into a flourishing enterprise. Facing unemployment, Mtsweni founded Zenzelayo (Pty) Ltd in 2015, a company that has since become synonymous with quality handcrafted furniture and steelwork in South Africa .
From Passion to Enterprise
Mtsweni’s journey began with a deep-seated love for crafting. As a child, he enjoyed creating art and repairing electronic appliances, skills that laid the foundation for his future business endeavors. Recognizing a gap in the market for affordable, durable furniture, he started by repurposing old tyres into chairs and benches, combining them with wood and steel to create unique pieces.
In 2019, Mtsweni expanded his offerings to include steelwork services such as manufacturing and installing sliding gates, palisades, shelters, carports, fences, and benches. The following year, he introduced wooden trays and plates tailored for shisanyamas, pubs, grills, restaurants, and household use.
Navigating Challenges
Building Zenzelayo was not without its hurdles. Mtsweni faced skepticism from potential clients, with some undermining his work and refusing his prices. The COVID-19 lockdown further strained his business, as many of his clients—taverns and restaurants—were forced to close.
Undeterred, Mtsweni adapted by offering his services directly to residential customers, maintaining gates and palisades, and taking on carport projects. His resilience during this period was crucial in sustaining his business.
Strategic Growth and Community Impact
Zenzelayo’s growth strategy centered on diversification and quality. By offering a range of products—from furniture to steel installations—Mtsweni ensured multiple revenue streams. His commitment to quality craftsmanship garnered a loyal customer base across South Africa.
Beyond business success, Mtsweni prioritized community upliftment. He employed around four individuals from his locality, providing them with skills and income. His vision includes expanding the business further to create more employment opportunities, especially for the youth.
Conclusion
Zenzelayo stands as a testament to the power of passion, adaptability, and community engagement in building a successful enterprise. Ntokozo Mtsweni’s story inspires aspiring entrepreneurs to pursue their passions, remain resilient in the face of challenges, and contribute positively to their communities.
