How L&M Group Became a Leading Removals and Cleaning Brand in SA

How L&M Group Became a Leading Removals and Cleaning Brand in SA. Founded in 2010, L&M Group began as a small furniture removals company in Mpumalanga and has since grown into a respected player in Johannesburg’s removals, storage, and cleaning sectors, all under the leadership of Oscar Magudulela. His journey illustrates how clear vision, strategic decisions, and relentless execution build an enduring brand.

A Humble Beginning

Oscar’s career began supervising removals. He spent over 10 years mastering the logistics, client interactions, and operational challenges of the industry. In 2010, he invested his savings into a small fleet and founded L&M Furniture Removals in Nelspruit. His early focus on delivering quality service, for even small residential moves, would define the company’s reputation.

Strategic Relocation and Service Diversification

As client demand grew, Oscar recognized the need for proximity to major markets. L&M relocated its headquarters to Midrand, Johannesburg to better serve corporate clients and households.

He also expanded services beyond furniture removal, offering turnkey office relocations, secure storage solutions, and professional cleaning. This diversification reduced dependency on a single revenue stream and met more of clients’ needs under one brand.

Building Trust Through Quality and Certification

From the outset, Oscar prioritized reliability and damage-free service. He invested in staff training, secure packaging methods, and a range of truck sizes to handle jobs of varying scales.

As CEO, Oscar joined and secured certifications from industry bodies like the Road Freight Association, Green Building Council, and Professional Movers Association, providing credibility and assurance to institutional clients.

Winning High-Value Contracts

L&M’s reputation for consistent excellence won them contracts with major entities, including the Auditor General of South Africa, PIC, SABC, Lanseria Airport, and ACSA. Serving high-profile clients reinforced their brand image and opened the door to larger, more complex projects.

Hands-On Leadership and Brand Visibility

Oscar remains a visible figurehead, active across LinkedIn, X, Instagram, and featured video interviews. His direct engagement underlines the brand’s personal approach and commitment to quality.

He also structured L&M’s leadership with a professional core team: HR director Nokwenda Madonsela and legal support led by Advocate Thobakgale, emphasizing business integrity and structured growth land.

Overcoming Challenges with Strategic Focus

• Scaling thoughtfully: Transitioning from one region to an urban hub required capital for trucks, equipment, and staff training, Oscar managed this by reinvesting wisely during growth periods.
• Maintaining service excellence: As the business expanded, maintaining quality meant standardizing processes, investing in staff, and monitoring client satisfaction at every step.
• Gaining institutional credibility: Certifications and association memberships were critical to unlocking contracts with large government and corporate entities.

The Road Ahead

Today, with operations across multiple service lines, L&M is positioned for continued expansion. Oscar plans to enhance regional coverage, possibly into neighboring markets, while exploring tech integration for move planning and client tracking. Ultimately, L&M’s story shows that disciplined growth, rooted in service excellence and reinforced with visibility, fast-tracks brand trust and market leadership.