Nobanda Investment Group Launches to Drive Media and Creative Expansion

Nobanda Investment Group Launches to Drive Media and Creative Expansion. South Africa’s marketing and media sector has welcomed a new structural player with the unveiling of Nobanda Investment Group, a holding company formed by 555 Media Hub founder Nhlanhla Nobanda and Nedbank Chief Marketing Officer Khensani Nobanda.

The new entity will oversee the next phase of growth for 555 Media Hub, which has evolved from a small activations-focused startup into a full-service 360° agency. Over years of expansion, the business has built capabilities across production, digital, media strategy, and insights, with experience spanning multiple African markets. The launch of Nobanda Investment Group marks a repositioning into a more specialised structure designed for scale and sustainability.

Khensani Nobanda, serving as non-executive chairperson, emphasised her commitment to using more than two decades of brand-building experience to strengthen ownership. “What Nhlanhla has built with 555 Media Hub is remarkable, a business born from nothing, built on purpose, and now structured to scale. My role is to bring the strategic perspective I’ve developed to amplify what is already an extraordinary foundation. Together, we are building something that goes well beyond advertising. We are building ownership,” she said.

The restructuring sees 555 Media Hub unbundled into five standalone subsidiaries: 555 Tech, 555 Media, 555 Production, 555 PR, and 555 Creative. Each unit will operate independently, focusing on technology, media buying, production, public relations, and creative services, while remaining under the broader holding company.

Nhlanhla Nobanda highlighted adaptability as the company’s defining strength: “We didn’t build 555 Media Hub to stay in one lane. From day one, adaptability has been our superpower. This next chapter is about creating structures that last, opportunities that ripple outward, and an industry that looks and feels more like the country we live in.”

Alongside commercial expansion, the group is launching the Alex Foundation, a non-profit initiative aimed at supporting young people from under-resourced communities who aspire to enter the creative industries. This social impact layer adds depth to the group’s vision, combining business growth with community empowerment.