#Top5 Celebrity Endorsed Alcohol Brands In SA!
Celebrities can be quite particular about brand alignment. They generally( and understandably so) don’t gravitate towards brands that won’t compliment or elevate their own brands.
However, when it comes to alcohol brand alignment, many well known figures, shy away from such associations. In a book by Nelson Mandela’s long standing personal assistance, Zelda le Grange, she wrote that, the late political stalwart once declined a meaty alcohol partnership, hence his personal and professional values clashed with theirs.
For some celebrities, these themed alcohol brands could just be what they need for a different market and of course , a nice cheque!
Below are just some of SA’s celebrities who have enjoyed lucrative partnerships with alcohol brands.
1. Nomuzi Mabena:
The versatile media personality recently clinched an endorsement with reputable alcohol brand, Cruz Vodka.
2. Stogie T:
South African lyrical god enjoyed a solid endorsement with premium whisky brand, Chivas Regal
3. Cassper and Thando Thabethe:
These two form part of the most hard working celebrities in South Africa. Last year, they were announced as the faces of Ciroc vodka.
4. AKA:
Before the shut down of AKA’s management company, Beam Group, there were quite a number of lucrative deals that the group executives clinched. One of them was the much talked about Cruz Vodka endorsement deal.
Blue Mbombo:
This former reality show star has worked hard to align herself with opportunities that will propel her to a seat at the table. Such was in the case of an endorsement deal with reputable alcohol brand, Tranquery.