How Neural Sense Is Reading The Consumers’ Mind With Neuro-Science. Clients are looking for new and innovative ways to improve their offerings and the ways in which they communicate with their customers. Neural Sense offers these companies the unique opportunity to access what their customers need so that they can make more informed business decisions using consumer insights that are backed by scientific evidence, ensuring that they maximise the impact of the marketing spend.
Neural Sense is Africa’s first Neuro-marketing Company and the leader in developing markets and informal trade economies. It enables brands to dive deep into the hearts and minds of their consumers to measure, understand and affect human emotion and behaviour. With its leading biometric and consumer neuroscience technology, it is able to help brands understand their customers’ needs better than ever, predict their behaviour and influence their actions. Brands need to be two steps ahead to remain competitive.
The company was co-founded in 2010 by David Rosenstein and Mark Drummond. “You almost have to trick people into looking back up at the TV screen to see the commercial, in a way. Music during commercials is generally a signal for people to keep looking at their phone, though if the song is unfamiliar, a person may look up to see what’s playing.” said Drummond in an interview with The Atlantic.
Businesses are turning to Neuro-marketing as a way of getting into the subconscious mind of the consumers to fully understand their emotional responses which is critical for forming brand building associations that impact future buying behaviour.
Neuro Sense empowers companies to optimise Online User Experiences; In-store Shopping Behaviour; Advertising and Marketing Communication and New Product Design and Development. The company’s researcher use Electroencephalography (EEG) technology to measure brain activity and Galvanic Skin Response (GSR) biometric sensors to measure changes in one’s physiological state.
The company also investigates the emotions experienced through Facial Coding and identify the visual influencers with Mobile Eye-tracking glasses, Virtual Reality eye tracking headsets and Remote Eye-tracking technologies. It specialises in Neuro-marketing, Consumer Psychology, Behavioural Research and Consumer Neuroscience.
