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How Nutaria Found Success In The Agro Processing Industry

How Nutaria Found Success In The Agro Processing Industry. The name Nutaria is derived from a combination of the word “nut” and “Maria“. Nutaria strives to understand its customers’ needs in order to provide them with the best service. Nutaria is the flavour filled bud tingling snack inspired by Maria. “A strong, independent mother who was a trailblazer forging a path for her children and community to follow in the dawn of a new South Africa.” the company said on its website. The company is  a 100% black owned business, it is owned by Thendo Tshivhengwa.

Nutaria specialises in the export, import and distribution of nuts and dried fruits. It is a full-service nut company with an interest in increasing its footprint in Africa. Over the years in business, the company has forged strong partnerships with diverse range of clients and suppliers. It prides itself in offering the best customer service and products of great quality.

It works with different scale farmers and processors, It has also partnered with farms in the Limpopo and Mpumalanga Provinces, who acquired Macadamia farms through the South African Government’s land restitution program. As experienced farm workers who have cultivated Macadamia as seasonal and full-time farm workers under the guidance of the previous farm owners, these emerging farmers have the best expertise in the cultivation and handling of Macadamia.

It assists its suppliers by ensuring that only products of the best quality reach the market. Through its sourcing programmes, it improves processing practices, and helps manage commercialisation. Other emerging partners include farmers and suppliers of cashew nuts based in Tanzania and Mozambique. It believes the only way to grow its business is by ensuring consistent growth of suppliers and ensuring improvement of farming practices.

The company’s ethically sourced nuts are enjoyed by people all around the world. It sources them across Africa (South Africa, Zimbabwe & Kenya) and exports them to Europe. The company is driven by quality. That’s why its greatest pride is seeing a happy customer catching a break and grabbing their favourite Nutaria snack.

By Thomas Chiothamisi

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