How Nalydia Foods Produces Organic Baby Food
How Nalydia Foods Produces Organic Baby Food. Nalydia Foods is addressing a gap in the market for nutritious, easy to digest, completely natural and health food for the young, elderly and sick consumer. Seeing a gap in the market is often the inspiration for launching a new business and product.
In the case of Nalydia Foods, that gap was the need for a niche food solution company created to manufacture various kinds of food solutions to meet the needs of the most vulnerable consumers in the society – the young, the elderly and the sick. This bottled food range is completely natural, using fresh ingredients that contain no preservatives, colourants or artificial flavours. It has been specifically formulated to meet the needs of three consumer groups: Babies aged from 7 months and older, the elderly and also sick patients who need easily digestible foods while going through treatment or in recovery.
Nalydia Foods launched with its first all natural products, the Nalydia Vegetable & Chicken Food Solution. It is available in three bottle sizes: 125ml, 200ml, 250ml and 340ml. The announcement of the new product was made at the Lioness Lean In Enterprise event in Johannesburg on 1 August to an audience of fellow women entrepreneurs and representatives from Absa bank, the impact partners for the event. The audience members had the opportunity to sample the new product for themselves and the reaction was hugely positive.
Mobility Ideas (PTY) LTD was established in South Africa by Ntswaki Possa, and Dorothy Dolly Fatima Mofomme. Mobility Ideas is trading as Nalydia Foods. “Nalydia” is from the name Naledi (Ntswaki’s Daughter) and Lydia (Ntswaki’s Mom). Lydia came up with the Vegetable & Chicken solution for her employer who had throat cancer.
Talking about the launch of Nalydia Foods’ first product to market and the future aspirations for the business and the brand, co-founder Dorothy Dolly Fatima Mofomme told Lionesses Of Africa that, “We aim to firstly get the product well known in South Africa and then grow it outside South Africa.”
