Jay-Z’s Roc Nation Acquires Sensorium Corporation’s Senso Tokens
Jay-Z’s Roc Nation Acquires Sensorium Corporation’s Senso Tokens. The full-service entertainment company founded by influential hip-hop artist Jay-Z, Roc Nation, revealed the firm has purchased tokens from the Sensorium Corporation. The tokens Roc Nation bought are called senso (SENSO), the in-platform currency of Sensorium Galaxy, an entertainment-focused metaverse that fuses cryptocurrencies with virtual reality (VR).
Roc Nation’s senso token purchase announcement on Wednesday explains that the company is taking steps toward the future. Desiree Perez, the CEO of Roc Nation, detailed that the entertainment company wants its artists to be included in Sensorium Galaxy. Roc Nation’s Perez further explained in a statement sent to Bitcoin.com News: “Sensorium Galaxy is well-positioned to take the entertainment industry to the next level. Their digital metaverse has a strong focus on quality, which is exactly what we want for our extensive artist base.”
Brian Kean, the chief communications officer at Sensorium Corporation told Bitcoin.com News during the announcement that Roc Nation’s senso purchase cements the idea that entertainment leaders realize the opportunities tethered to growing digital environments. By owning the senso tokens, “Roc Nation is taking a step towards the future of entertainment,” Kean added. “By giving their artists a chance to potentially benefit from global content distribution through Sensorium Galaxy and safeguard ownership rights on all of their digital content.”
Sensorium Corporation is a social virtual reality (VR) company registered in the Cayman Islands with offices in Los Angeles, California; Zurich, Switzerland; London, United Kingdom; and Moscow, Russia. The initial prototype of Sensorium Galaxy platform was introduced at the Electronics Entertainment Expo (E3) in June 2019. Conceptually, Sensorium Galaxy is a virtual alternate universe consisting of multiple “worlds”. Each world acts as a hub for a specific type of content, such as music concerts, dance shows, art exhibitions, and master classes.
Roc Nation, LLC is an Entertainment Agency founded by JAY-Z in 2008. The company has Offices in New York, London and Los Angeles. It houses Talent Agency, Management, Clothing Line, Touring, Media Relations, Publishing, School, Philanthropy, Sports and more.
