South African Musician Sho Madjozi Partners With Play Energy Drink
South African Musician Sho Madjozi Partners With Play Energy Drink. South African Musician Sho Madjozi took to Instagram to announce her new partnership with beverage company Play Energy Drink. The post read, “ANNOUNCEMENT guess who has joined the @playenergydrink team excited for the new partnership. Comment your fighter #Limpopochampionsleague Track: January Dancers: @_miss_hilary @nyiko_tembe @_noma_chyna_ and Ndzalama @mabrazil_”
Musicians can make use of their following to get endorsements from brands, and with the lock down restrictions prohibiting large crowd events, musicians have had to rely on their means of income besides live shows to survive. Securing partnerships with brand not only helps a musician with income but it also elevate their brand status as they are associated with a credible brand.
Sho Madjozi like many South African artists have taken advantage of having a big following as they partner with certain brands, this is a smart business move even for the long term as it creates long lasting working relationships with big corporations. Maya Christinah Xichavo Wegerif, known professionally as Sho Madjozi, is a South African rapper, singer, songwriter, actress and poet. Madjozi incorporates the Tsonga culture through her music and public image. In 2019, Madjozi was named as one of Forbes Africa’s 30 Under 30 for her contribution in the music and entertainment sector.
On 15 August 2019, Madjozi was featured on the global music platform COLORS, where she performed her song “John Cena” commonly named and inspired by professional wrestler John Cena. The gqom-genre song trended on regions, mainly in South Africa as it reached two-million views, which is a favourable success for the COLOURS music platform. Madjozi was praised for the song by many notable people, including rapper Missy Elliott, who retweeted her video on her Twitter page, whilst professional wrestler John Cena posted Madjozi on his Instagram account. She later released “John Cena” as an official single on 27 September 2019.
