Footwear Brand Bathu Announces Huawei Nova As Its Official Tech Partner
South African Footwear Brand Bathu has announced that it has officially partnered with Huawei Nova. The company took to Twitter to make this announcement and they also revealed that the Nova Series will be available in participating Bathu stores.
The post read, “We are very excited to announce the Huawei Nova as our official tech partner. The Nova Series will be available in participating stores from the 1st of September and only 100 people will get to walk away with the BathuXNova Series Sneaker.”
Bathu Footwear has seen a lot of growth in the past few years, this is due to the hard work that the company has done and also the strategic partnerships that it has been able to establish over the years. The company has proved that through partnerships, brands can create much more meaningful marketing campaigns that leave a significant impact on their growth.
Over the years Bathu has also collaborated with iconic brands like OPEL, Forbes Africa, Sprite, ABInbev (Castle Lite) among others and it has now partnered with Huawei Nova as it aims to make meaningful connections with other brands that share the same vision it has of building brand a that can help improve social issues as well as give inspiration to the youth of South Africa.
In January 2020, Bathu acquired a 3700sqm warehouse in Centurion which houses the current staff base. This was done to help combat the disastrous local unemployment figures by creating jobs and reigniting hope to families and individuals. Bathu hopes to achieve this target by continuing to use an end to end value chain approach encompassing a business model that maintains it’s own vertical through direct production, sales, distribution and logistics.
Through partnerships like this Bathu’s presence the mainstream corporate world ins bound to increase and therefore also increase its reach and impact in communities that are disadvantaged. This partnerships also shows how the company is willing to be involved in the tech space, which could result in it diversifying and improving how it does business as technology is a very innovative sector.
By Thomas Chiothamisi
