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How Public Relations Start-Up Irvine Partners Built A Formidable Communications Business Through Its Journalism Background

How Public Relations Start-Up Irvine Partners Built A Formidable Communications Business Through Its Journalism Background. Founded in 2010, Irvine Partners is a full-service public relations and integrated marketing agency with offices in London, Cape Town, Johannesburg, Nairobi and Lagos.

The company builds brand visibility for its clients through strong narrative-driven PR. The company specialises in corporate communications and strategic media planning, including crisis and reputational risk management, across all media platforms. Irvine Partners is made up of a team of highly professional communication and media specialists, who intrinsically understand how business works. Its job is to strategise how best to enhance its client’s business. The company does this by operating with the skills and in-depth industry knowledge that its team brings to every account it manages.

Irvine Partners has decades of experience and highly-skilled backgrounds in media across all platforms. The company understands what makes the PR and media machine tick and that it’s a clock that never stops. It’s approach is to solve business challenges through media triumphs. It does this by producing intelligent and narrative-driven content that achieves the intended results. This enables its clients to build successful corporate legacies they can be proud of.

The company consists of creative thinkers who embrace practicality and diversity. They have a deep understanding of business and the societal context in which companies operate, thus it prides itself on delivering high-calibre media, digital and communication strategies. Irvine Partners’ excellent reputation is built on the successes of its clients. The company’s strategies are implemented by its dynamic team made up of experienced copywriters, seasoned PR professionals and award-winning journalists. Its strong grounding in journalism ensures that its clients’ messages are delivered to their target demographics, with pinpoint accuracy and emotive copy.

Irvine Partners, a multi-national public relations agency announced that it has been awarded the Spotify communications account in Sub-Saharan Africa. They commenced work last month, heading up all PR activities in Nigeria, Ghana, Kenya, Uganda, and Tanzania. Spotify is the world’s most popular audio streaming subscription service, with a community of more than 356 million monthly active users and 158 million Premium subscribers.

By Thomas Chiothamisi

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