Business

How Nhlanhla Mthethwa Founded His Indwangu Originals Sneaker Brand

How Nhlanhla Mthethwa Founded His Indwangu Originals Sneaker Brand. Indwangu Originals shoes are made for living, each sneaker is crafted to give its customers freedom of expression. The company aims to give its customers a chance to be in a sneaker that allows them to be themselves through the shoes they wear, hence they offer different types of shoes so that they can cater to a person’s personality.

The company was founded by Nhlanhla Mthethwa who is an experienced MI Analyst with a demonstrated history of working in the financial services industry. He is also skilled in teamwork, analytics and strategic planning. Mthethwa is also formally educated with a Bachelor’s Degree focused in Econometrics from the University of Johannesburg. With the set of skills he posses, Mthethwa can be able to take his business to greater heights as he understands the kind of work and systems that need to be in place in order for a company to run in an effective and efficient manner.

The company has been working on bringing its customers stylish, affordable and trendy shoes and accessories since 2015. The company infuses a lot of African prints and African inspired designs in their shoes. This is to show people the origins of the brand. African prints have also become stylish as a lot of other designers have been using them in their designs. Indwangu is also keeping the shoe modern as it is also targeting the youth of South Africa. Indwangu Classic Track Sneakers were designed and made with passion, its sneakers are built to be both comfortable and stylish, they embody the world of craftsmanship in its most noble and accomplished form.

Indwangu Sneaker’s vision and mission is to grow a high quality, on-trend, affordable footwear and accessories brand. To do this the company is seeking to utilise all the tools at its disposal, it has already started doing this by using social media platforms to engage with its customers and in turn develop its social media presence.

By Thomas Chiothamisi

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