SA Entrepreneur Sibu Mabena Shares What She Believes Is The Biggest Challenge In Entrepreneurship
SA Entrepreneur Sibu Mabena Shares What She Believes Is The Biggest Challenge In Entrepreneurship. South African entrepreneur and founder of Duma Collective Sibu Mabena took to Twitter to to share what she believes is the biggest challenge in entrepreneurship. The post read, “The real challenge entrepreneurship is building a profitable legacy… THAT’S THE CHALLENGE”
There are a lot of challenges that entrepreneurs face in their journey, however the challenge of building a profitable legacy is something that a lot of entrepreneurs fail to overcome. This is because entrepreneurs have to think long term in terms of the whole business, they have to make each and every decision based on what it could benefit the company in the future.
A lot of entrepreneurs do not have the long term vision or goal for their business as they are busy trying to keep the afloat in the present moment. This only allows them to focus on the profits that they are making now and therefore make decisions without considering what impact will they have after five or ten years. Sibu Mabena is an entrepreneur that has a BA in Political Science and International Relations, with extensive experience in event production, sponsorship acquisition, performance direction, street and social media marketing. Having worked on several live events and TV shows, her exposure serves as a good creative springboard for a variety of communications platforms from linear and digital, to stages and experiential events.
Mabena understands that in order for a business to be sustainable in the long run, it needs to be consistently making profit. This is because the business will be having enough resources to make sure that after a long time, it is still operating at an optimum level. When entrepreneurs focus on building a profitable legacy they are not only doing it for the business but for generations to come as they will be having a sustainable business they can rely on for income.
