SA Entrepreneur Tshepo Mashego Shares Why He Wants To Incorporate Designs That Celebrate SA Cultures In A Luxurious Way
SA Entrepreneur Tshepo Mashego Shares Why He Wants To Incorporate Designs That Celebrate SA Cultures In A Luxurious Way. South African entrepreneur and founder of Relevance For Men Tshepo Mashego took to Twitter to share why he wants to incorporate designs that celebrate cultures in a luxurious way. Mashego added that he wants to do this on a new shoe design he is working on which will also showcase the South African flag.
The post read, “There’s a special loafer I’m working on, this time around I’m adding a tiny perforation of our South African flag on the upper of the shoe &we’ll follow with iShwe shwe deco etc….Iv decided to embark on a series of designs to celebrate our different cultures in a luxurious way!”
Relevance For Men is a brand that is known to provide sophisticated men’s formal clothing that has a modern style to it. Mashego seeks to be innovative and come up with designs that will authentically represent the different cultures that exist in South Africa. This can also be seen as a marketing strategy as there will be a lot of people who will be talking about the new designs and this will also encourage people to buy as they will be receiving a product that celebrates their cultures.
Mashego has already proven that he can build a luxurious fashion brand and now he seeks to show people that he can incorporate different types of South African cultural influences and make them luxurious through the quality of the product that will be made. He focuses on the quality so that his products attract a lot of customers who want to have luxurious clothing and are willing to spend a lot of money. This could be the start of Mashego finding out that incorporateing South African cultural influences in his designs could make a lot of South Africans be proud of owning the products as they will also offer sentimental value and be of top quality.
