Wine Entrepreneur Oscar Masibulele Highlights The Diversity Of His Wine Business’ Client Base
Wine Entrepreneur Oscar Masibulele Highlights The Diversity Of His Wine Business’ Client Base. South African entrepreneur Oscar Masibulele took to Twitter to highlight how diverse the client base of his wine business is. By doing this Masibulele is showing that the wine industry is an industry that accommodates everyone regardless of race or class.
The post read, “Hangout 1632 owned by Shimza in Tembisa, is the only black owned On Consumption outlet that buy champagne from us, most are white owned, in Sandton, Pretoria and Polokwane. Our biggest On Consumption clients are in other African countries. Our private clients are 85% black.” This highlights how wine is a beverage that is not only enjoyed by a certain group of people but it can be enjoyed by anyone. Wine entrepreneurs should know that they shouldn’t only target a specific group of people as their target audience but they should accommodate everyone, this way they will be making more sales in their business.
Masibulele is an Alcohol Beverages Specialist, Experts and Researcher with extensive experience in achieving KPI’s directly related to client engagement, distribution and brand activation and research. He seeks to create profitable sales growth for the liquor manufactures and marketers by expanding their customers base and developing compelling and persuasive pitches to attract new customers to the business and to encourage existing customers to purchase more products through a combination of advertising, publishing, education, direct customer engagement and online avenues including social media.
This also highlights how Masibulele has been able to grow his business to reach this level. A lot of people in the wine industry seek to have these types of partnerships that Masibulele has secured as they have the power to elelevate one’s business as they would be doing business with established entities that have an influence in the industry. Masibulele’s brand is growing, which makes it easy for him to expand his business internationally to tap into new markets, which will also increase the diversity in the business’ client base.
