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Global Retail Software Specialist Retail Directions Announces Its Partnership With SA ICT Start-Up ‘Vexall’

Global Retail Software Specialist Retail Directions Announces ITS Partnership With SA ICT Start-Up ‘Vexall’. Global Retail Software Specialist Retail Directions has announced a new partnership with South African ICT services organisation, Vexall to enable them to provide Retail Directions’ unified retail management platform to South African retailers.

Andrew Gorecki, Managing Director, Retail Directions, said in a statement, “Our close engagement with Vexall presents both organisations with a valuable opportunity to fill a gap in the South African retail technology partner space. Our combined technology and local support will help both fashion and general merchandise retailers in South Africa to build a resilient and easy to manage technology platform, which will underpin their retail operations. We have made a long-term commitment to the South African market, and have invested in our own people in the region to support Vexall and our retail clients in the region.”

Unlike other retail systems, the Retail Directions platform operates around a central integrated database for fully connected, omnipresent retailing. Using message queuing, this architecture gives retailers a single source of the truth, without making stores dependent on a centralised system. Clients of Retail Directions benefit from its simplified and future-proofed retail technology platform, reduced operating costs, and the capability to deliver seamless and personalised experiences for consumers and staff alike.

The partnership brings together dedicated in-country support from both sides, augmented by Retail Directions’ global resources and continuous improvement projects, which are backed by the Australian Government’s research and development program. The partnership also gives Vexall access to Retail Directions’ global network and knowledge base, to further develop the South African retail technology landscape.

With Retail Directions’ 30 years’ experience in the marketplace, coupled with Vexall’s knowledge, specialisation and presence in all major cities, plus other regions around South Africa, the new partnership will add value for the South African economy.

By Thomas Chiothamisi
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