Belgian Beer Beverage Brand Stella Artois Announces Its Partnership With Sunshine Tour
Belgian Beer Beverage Brand Stella Artois Announces Its Partnership With Sunshine Tour. The Sunshine Tour took to Twitter to announce that it has partnered with Belgian Beer Beverage Brand Stella Artois, the tour will take place from the 21st to the 24th of April 2022.
The post read, “Sunshine Tour @StellaArtoisZA We are delighted to launch the newly named #StellaArtoisPlayersChampionship 21st – 24th April 2022 @DainfernGolf #SunshineTour #GreatnessBeginsHere” The new three-year sponsorship of one of the leading tournaments on the Sunshine Tour also includes Stella Artois becoming an official partner of the Sunshine Tour as the official beer provider.
“We are delighted to increase our association with the Sunshine Tour through the sponsorship of the Stella Artois Players Championship, and in so doing we are able to align to the premium lifestyle of golf. Stella Artois exists to inspire consumers to savour life’s moments together and what better way to do this than to take a day out and spend it on a golf course. We are also inspired by the new premium audience that is being attracted to the game, and we will ensure that their experience is elevated throughout the tournament with ice-cold Stella Artois available at all the tournaments across the country,” Estee Burger, Marketing Manager of Stella Artois said in a statement.
The Sunshine Tour is a men’s professional golf tour based in Southern Africa. For much of its early history it was known either as the South African Tour or Sunshine Circuit; through sponsorship deals, it has also been known as the Vodacom Tour and the FNB Tour.
Thomas Abt, Commissioner of the Sunshine Tour, said in a statement, “We’re extremely grateful to welcome Stella Artois to the Sunshine Tour family. The Stella Artois Players Championship occupies a key place on our schedule as the penultimate tournament of our season. And to also welcome a brand of the quality of Stella Artois to our list of partners is another reflection that Greatness Begins Here on the Sunshine Tour, and which is also reflected in the companies we are proud to call our official partners.”
