How Events Start-Up Xtendevent Aims To Provide Virtual Event Solutions
How Events Start-Up Xtendevent Aims To Provide Virtual Event Solutions. Xtendevent is a virtual exhibition and conference platform and portal to virtual events. The company delivers ongoing virtual event solutions for global event owners, export promotion agencies, and manufacturers designed to deliver cost-efficient and measurable ROI. Virtual events are not limited to geography and exhibitors and attendees save on travel, accommodation, and other costs while enjoying the features of a physical event, from any convenient Internet-connected desktop or mobile device.
Xtendevent was founded by Stephen Oehley, who is a business and marketing consultant by profession, Stephen’s experience spans B2B conference and exhibitions management, industrial publishing, and advertising, and he is an acknowledged digital solution and development consultant. Stephen is a multiple digital and publishing awards recipient and focuses his time on day-to-day operations, strategic staffing and partnerships, key account customer relations, marketing, and sales mentorship.
Oehley told Africa Tech that, “Traditional in person trade exhibitions have been historically expensive, effectively restricting participation of smaller businesses and start-ups. Additionally, African B2B marketers are demonstrably underserved and see little value in advertising in B2B marketing initiatives that offer no quantifiable ROI. Virtual event licensing from virtual event owner providers is also expensive and these costs are then passed on to virtual exhibitors. This was ultimately the catalyst that inspired John Thompson and I to create Xtendevent.com, with a vision to establish a virtual event platform as the leading one-stop destination in Africa for trade buyers to attend conferences, network and engage brands and suppliers as manufacturers, brand managers as well as trade marketing professionals”
The company’s shows are part virtual event, marketplace, and part online meeting place. Xtendevent is its clients’ ‘Always On’ destination to attend industry-focused events, ongoing conferences, to network with their peers, meet exhibitors and source new products, new ingredients, retail shelf-ready products, and the latest processing, packaging, and logistics solutions.
