Rihanna Expands Her Fenty Beauty & Skin Brand Into Africa
Rihanna Expands Her Fenty Beauty & Skin Brand Into Africa. Singer and Entrepreneur Rihanna took to Twitter to announce that her Fenty Beauty and Fenty Skin brands will be expanding into Africa, she said the products will be available from the 27th of May 2022 in countries such as South Africa, Zimbabwe and Zambia.
The post read, “I’ve been waiting for this moment!! @fentybeauty & @fentyskin are finally dropping in AFRICA!!! Botswana, Ghana, Kenya, Namibia, Nigeria, South Africa, Zambia, Zimbabwe…we comin at ya May 27th and that’s just the beginning!!! #FentyAfrica” Rihanna was inspired to create Fenty Beauty & Fenty Skin after years of experimenting with the best-of-the-best in beauty—and still seeing a void in the industry for products that performed across all skin types and tones. Starting with Fenty Beauty foundation, face primer and Gloss Bomb, she launched a makeup line “so that people everywhere would be included,” focusing on a wide range of traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades.
Fenty Beauty products are designed to feel lightweight so that they can be layered. Rihanna explains that she creates makeup to inspire: “Makeup is there for you to have fun with,” she on the company’s website. “It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different.” By expanding her brand into Africa, the singer will be accomdatning a lo of her African fns as they will now be able to support the brand of thir favourite artist.
Rihanna is exposing her brand into different territories, this means it aims to grow even further and become a global plyerr in the beauty industry. Africa is also a rising market, therefore establishing a customer base can help the company achieve this goal.
